Two long-awaited features are making their way to Instagram, promising to significantly enhance how users engage with the platform. A native, fully optimized iPad application is officially launching, and a Picture-in-Picture (PiP) mode for Reels is now in its testing phase.
The arrival of a dedicated iPad app is a game-changer for tablet users. For years, they have had to use a stretched version of the iPhone app, which was far from ideal. The new app is built from the ground up for the larger display, offering a cleaner layout, better use of space, and a more immersive content viewing experience.
In addition, Instagram is tackling multitasking with its PiP test for Reels. This feature will allow a video to keep playing in a small, floating window when you switch to another app to reply to a message or check a notification. It’s a simple but effective way to ensure you don’t have to choose between entertainment and communication.
These developments signal Instagram’s focus on user satisfaction and creator success. The iPad app makes the platform more enjoyable on a key device, while the PiP mode directly addresses a factor that causes viewers to drop off from videos, helping creators improve their engagement metrics.